![]() ( NYSE: CMG) recently made major menu changes by deciding to remove GM (genetically modified) ingredients from its meals. In fact, competing fast casual restaurants like Chipotle Mexican Grill Inc. Panera is not the first fast casual chain to transform its menu in light of the healthy eating trend in the US. Millennial Marketing has determined that " food trends tend to trickle up the generational ladder." Essentially, what is common for millennials now, will become popular for most consumers in the future.Īlready, Millennials have radically changed the way restaurants operate as evidenced by the shift in consumer preferences from fast food to "healthier" fast casual dining. The millennial generation is a trendsetter with regards to food and the restaurant experience. Although this change may seem small it will have a major impact on the profitability and mechanics of the Panera business model. ![]() As millennials gain more purchasing power, restaurants will continue to cater to their changing demands which include customizability and healthier food. This has created a lot of positive PR buzz for Panera since many artificial ingredients are being portrayed as unhealthy and even harmful. ( NASDAQ: KRFT) removal of artificial ingredients in its Kraft Mac and Cheese and is a result of changing consumer demands and an all-natural food trend. This move mirrors recent changes in the food industry such as Kraft Foods Group, Inc's. Panera Bread Company ( NASDAQ: PNRA) has been in the news recently with the decision to remove 150 different artificial additives from its menus.
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